Sometimes subeditors really have their work cut out for them. But this wasn’t one of those times. The Australian Associated Press reported on 1 December that Ralph magazine suffered a terrible mishap when $200,000 worth of novelty inflatable breasts they’d been planning to include as a giveaway with their January issue were lost en route from Beijing to Sydney.

Now the men of Australia will just have to find their own novelty inflatable breasts. “Unless Somali pirates have stolen them it’s difficult to explain where they are,” said Ralph editor Santi Pintado. “If anyone finds any washed up on a beach, please let us know.”

We hate to sound cynical, but what a lovely bit of PR for Ralph, which, like many magazines, is struggling with declining circulation figures. But how did the subs of Australia treat this early Christmas present? Well, most of them threw it away like a half-filled-in sudoku book given to them by a senile great-aunt:

“Ralph’s 130 inflatable boobs lost at sea, never reach Australia” - Courier-Mail

Uhhh, Courier-Mail, shouldn’t that have been 130,000? Inaccurate as well as unimaginative.

“Storm in a C-cup - 130,000 boobs lost at sea” - WA Today

“Ralph magazine wants its plastic boobs back” - The Australian

“Floaties lost at sea” - Herald Sun

An honourable mention must go to American digital entertainment mag The Escapist for the highly entertaining headline “Shipment of Stonking Great Tits Goes Missing”.

But the ultimate winner? The Daily Telegraph, of course! Its headline? “Watermelons: Ralph loses inflatable breasts at sea”. The paper also went above and beyond the call of duty and published an accompanying image with a truly priceless caption: