Comments on: Review: Hahn Extra Dry, ‘In The Spirit Of Good Taste’

By: Hahn Super Dry, ‘In The Spirit Of Good Taste’ | Gunaxin

Hahn Super Dry, ‘In The Spirit Of Good Taste’ | Gunaxin — Thu, 21 May 2009 19:03:30 +0000

[...] I couldn’t find it. You may also want to check out a review of this commercial and beer from The Enthusiast. Hat Tip to @JimmyTraina for alerting us to this wonderful ad from an Australian brewer. I’ve [...]

By: acetaline

acetaline — Sun, 17 May 2009 05:26:32 +0000

Rip off (though both are dire) of the daniels birthday pajero ad from a year or two back. Same agency?

By: tom

tom — Sun, 12 Apr 2009 13:53:20 +0000

good ringtone, at RB the ringtone is highlighted as here’s the link in red about half way throguh the review :))

By: Silvano

Silvano — Tue, 07 Apr 2009 01:47:29 +0000

The best beer ad yet

By: rb

rb — Fri, 27 Mar 2009 22:25:22 +0000

I so need to get that ringtone.

By: Natasha Ludowyk

Natasha Ludowyk — Wed, 25 Mar 2009 02:07:54 +0000

@Yeah, That’s Right

Oh blah. Give me an acceptable definition of art that advertising can’t fit into.

Also, Mel didn’t refer to ads as art, she referred to them as being culturally relevant, which I’d wholeheartedly agree with. Which by definition makes them appropriate for critique on this site. Gettit?

By: Yeah, That's Right

Yeah, That's Right — Tue, 24 Mar 2009 03:01:40 +0000

No, actually I’m peeved because last I checked, “a book, or of a film, or of a CD. And so on,” could be loosely catagorised as ‘art’, where as advertising could be catagorised as ‘the unbearable scourge of’ and should be vilified whenever possible. It’s a hideous waste of perfectly good writing otherwise.

By: scal

scal — Tue, 24 Mar 2009 02:28:16 +0000

Yeah That’s Right is just peeved because he’s been a tits and ass man before anyone else had even heard of them.

By: Mel Campbell

Mel Campbell — Mon, 23 Mar 2009 07:32:21 +0000

Here at The Enthusiast we like to engage with the culture around us, and we view ad campaigns as cultural texts no more or less worthy of considered thought and critical review than others. Sure, this review gives publicity to the thing being reviewed – but so does a review of a book, or of a film, or of a CD. And so on.

I’m sad that you believe this review lacks insight, but I’d vociferously disagree that only trade publications ought to review ads. Sure, some ads are intended purely to show off to other industry folk, but the majority aren’t. We review ads as consumers who like to give considered thought to the culture of consumerism.

And finally, The Enthusiast has eight topic categories. So if you hate journalism about ads, you can always read our other articles! Hooray!

By: Yeah, That's Right

Yeah, That's Right — Mon, 23 Mar 2009 06:39:09 +0000

Why is there so much writing about advertising on this site? No rather, why in general, anywhere outside of trade publication? I blame the Gruen transfer. But really, who gives a shit about how brands are targeting their audiences? Avoiding advertising is difficult enough as it is without “journalism” weighing in on it without insight. This is more free advertising for the brewer.