The Stupid Question: Does Anyone In Australia Actually Use QR Codes?
This week, after reading about yet another overseas 'viral' campaign involving QR codes, we just had to ask: do Australians use those square doo-hickeys… or even know what they are?
I’d Buy That For A Dollar!
You can now get a coffee for only a dollar at 7-Eleven convenience stores. Who'd buy a latte from the Sev, right? Well, we did.
They Tried To Make Chokito Go To Rehab
JWT's new ad campaign for the classic chocolate bar Chokito uses the tagline "No No No". This seems like a rather unoriginal and negative way to spruik a revamped product.
Review: Telstra T-Hub, ‘Alexander Graham Bell’
Alexander Graham Bell, inventor of the telephone, returns as a disembodied head in a jar to laugh at Keyboard Cat. Is there anything insightful or original at all about this confused ad campaign?
Goodbye Marlboro Reds and Winnie Blues
Kevin Rudd's proposal to sell all cigarette brands in plain packets looks like bad news for Big Tobacco, since smokers will no longer be able to identify varieties by colour. But there are possible loopholes, too.
Chicken Wars: Incoming Cans!
Two bold brands face off in a new theatre of war: canned chicken! But they face a long and arduous campaign to win over revolted consumers…
Review: VicRoads ‘Don’t Be A Dickhead’ Suite
It'll take more than a church-level swear word and some Hungry Beast buffer skits to get those little bastards to obey the road rules. Let the furore continue.
Review: Colgate Palmolive, ‘No To Soap’
Does turning soap into a villain work for Palmolive's range of shower gels and milks? Or does appealing to paranoia just not wash with this target audience?








