Review: Whiskas, ‘Get A Kitten’
December 14, 2012 By
Whiskas is trying to encourage more new customers for its products, but is the lead-up to Christmas really the most responsible time to launch a campaign to adopt kittens?
Review: White Ribbon Day, ‘Hey Mate’
November 20, 2012 By
Metro Trains’ crack the “preventing horrifying injury” PSA code with their viral hit ‘Dumb Ways To Die’. White Ribbon Day’s ‘Hey Mate’ anti-domestic violence TVC is just dumb.
My Spidey Sense Is Bingling
July 3, 2012 By
As The Amazing Spider-Man hits cinemas, there’s something odd about Peter Parker’s web use – his favourite search engine is the little-used Microsoft Bing.
Samsung TV Tech Ad Includes Spicy Guest
May 30, 2012 By
Samsung introduces its new motion-capture Smart TVs with a hello from viral ad royalty, plus nerds, models, pizza, and sweaty armpits.
Review: Air New Zealand, ‘Kiwi Sceptics’
March 3, 2012 By
Social media campaigns often backfire in the face of negative consumer sentiment, but Air New Zealand has cleverly turned negativity into a likeable ‘reality’ video series, amusingly narrated by Rhys Darby.
Coles Bursts Online Shoppers’ Cheap Beer Bubble
November 15, 2011 By
Last night, Coles Online was offering a $16 beer bargain that proved too good to be true. Now shoppers are angry that the retailer won’t honour their purchases.
Review: Tontine, ‘The First Pillow With An Expiry Date’
November 8, 2011 By
Tontine has surely succeeded in making Australians feel disgusted by old pillows that are more dead skin than down. But this commercialised germophobia just made us furious.
Purina Markets Directly To Pups
November 3, 2011 By
Who can make us feel more guilty than our kids? Our pets! That’s why Purina is marketing directly to them.
Review: Telstra Brand Identity
September 18, 2011 By
The mother of all Aussie telcos brightens up its brand for $3m. And we reckon the price is right.
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