In the whole tawdry Kyle & Jackie O saga, one truth has emerged: only the withholding of financial opportunity will change the commercial radio culture that allows moral bankruptcy to pass for entertainment.

Dave Hughes and Charlie Pickering will skewer the daily news on the new Channel Ten show The 7pm Project. Running opposite the ABC Nightly News, should Kerry O'Brien be trembling?

It pokes fun at the perfection of Brand Power MILFs and throws some loveable larrikin humour into the mix, but there's even more to the new Big M Edge TVC.