While there’s less trickery in advertising food styling than you might think, not many of us want Clag on our corn flakes. The Enthusiast speaks to culinary conjurer Robert Carmack.

US ad agency Crispin Porter Bogusky dabbles in cultural imperialism with a new Burger King campaign called Whopper Virgins, in which it brings focus group taste testing to remote non-Western communities.

The humble chook has become the latest battleground for Australia's fast food titans – and their ad agencies. We survey their fowl tactics…