Saatchi & Saatchi taps into a perfect way to sell beer to drinkers who already use it as currency. Except Tooheys New is equivalent to Zimbabwean dollars.

As if supermarket shopping isn't enough of a Kafkaesque nightmare at the moment, Cole and Woolies use customers as guinea pigs in experimental pilot supermarkets to plot the future of shopping.

Distressing news this morning – Kraft has decided to create a new, "smoother" Vegemite by blending it with cream cheese. Could this be our generation's New Coke?`