Having won a Grand Prix in the recent Cannes advertising awards, Old Spice is now reaching out online with personalised, hilarious videos also starring “the man your man could smell like”.

Often the most dangerous thing a politician can do is appear on television. In the lead up to an election, televisual humiliation for the vote-hungry baby-huggers will be widescreen and in HD.

The ACCC encourages Corporate Australia to engage with consumers via Twitter, Facebook and blogs… but primarily to deliver bad news.

Bill Shatner signs up to CBS's sitcom adaptation of the book adaptation of the Twitter account Shit My Dad Says, family purity organisation shocked by a censored version of the word 'shit'.

It'll take more than a church-level swear word and some Hungry Beast buffer skits to get those little bastards to obey the road rules. Let the furore continue.

Sunrise will spruce up its new set with a tasteful little addition: the Australian Prime Minister.

Social network users are committing digital 'suicide' to spend more time on their 'real' lives. Will quitting social media become the hottest social media trend of 2010?

DMC Grandmaster Roc Raida was a gentleman, a showman, and a man who could do amazing things with two turntables and a crossfader. But his unexpected death was the result of his devotion to MMA.

Fox decides to clog up reruns of its shows with a real-time Twitter commentary, Neighbours sets up accounts for its characters, and everyone wonders: can TV get interactivity right?